We Mean Business 2024

ONE STEP BEYOND is developing tailored solutions for you. Here’s how:

1.    Producers and Brand Owners   

Strategy Sessions to connect your international network of importers, agents and distributors. We will create a safe space for information share, networking and discussions around key issues including: 

·      Markets: local and international strategies for your wines and brands.

·      Consumer trends: what are the opportunities you see for your wines and brands with consumers in your key markets.

·     Commercial activities: tools for success - how your importers, distributors and agents can work more effectively with your export teams and     account managers.  

·      Marketing and promotions: what individual support can you give your importers and distributors in their markets.

·      Branding and communications: what are the key messages you want your importers to know and share about your wines and brands.

·      Sustainability matters: what measures you are taking as a business and what steps you need and expect your partners to be taking.  

·      Packaging and logistics: what measures you are taking to help your partners in their markets.

The content of your sessions will be totally bespoke according to your own strategic business priorities. We can manage ½ or 1 day events or a series of 60 minute sessions. The sessions can be made up of plenary discussions with break out groups to workshop specific issues. Sessions can be internal only or we can bring in outside agencies and experts to touch on specific topics. At the end of the sessions a ‘Take Aways’ document will be drawn up to summarise the discussions and key action points for all participants.


2.    Importers, Agents and Distributors

Strategy Sessions to connect with your producers and stakeholders to communicate, develop and discuss your business strategies covering: 

·      Key account and customer management: how to work more effectively together to develop key accounts.

·      New commercial opportunities: identify new opportunities i.e. exclusive projects, private labels, tactical products.

·      Market and Consumer trends: analyse key trends impacting on the market. 

·      Marketing and promotions: discuss activities to best support brands and sales with a look at case studies of effective promotions.  

·      Communications: look at the opportunities for brands and producers to tell their stories and set themselves apart.  

·      Sustainability matters: outline the sustainability measures you are taking and look at how to align sustainable strategies.  

·      Packaging and logistics: outline the packaging and supply chain measures you are taking and look at how to align strategies.

 

3.    Generic Bodies, Wine Bodies

Get across your key messages to sector players (importers, distributors, agents, retailers etc.) in existing and target markets around the world covering:

·      Production trends: including viticulture, climate change, winemaking, new products.

·   New commercial opportunities: what are the opportunities for local players to work closer with you to promote their brands and widen distribution.

·     Training and support: what training and development opportunities are there for local players to work with you to help spread knowledge and understanding of your region, wines and brands.

·      Marketing & Communications: what are the opportunities for local players to work with you to tell your story to their customers.

·      Sustainability matters: the key sustainability messages and measures you are taking and how they can help support local players.    

·      Packaging and logistics: the key packaging and supply chain measures you are taking and how they can help support your local players.  

·      Legislation issues: current issues and potential changes that local players need to be aware of  (duties, labelling, Drink Aware etc.)


4.    One Step Beyond Webinars

As a leader and innovator in your sector you can partner with One Step Beyond who will curate a bespoke webinar to address the key issues around consumer, technology and innovation which affecting your business and which impact on the wine and spirits industry. Topics can include: 

-       Environment and sustainability

-       Packaging and design

-       Drinks innovation and low and no

-       Technology and business management

-       Digital innovation, AI.

-       Premium branding and luxury opportunities


 

 With thanks to our partners

The WSTA represents over 300 companies producing, importing, exporting, transporting and selling wines and spirits in the United Kingdom.

WSTA members range from major retailers, brand owners and wholesalers to fine wine and spirit specialists, logistics and bottling companies.

‘In the last 24 months, we’ve all experienced an incredible amount of change and disruption, and that makes this One Step Beyond live event yet more important. We’re excited to be involved again in what is sure to prove a valuable event for the drinks industry’.

Miles Beale
CEO, WSTA

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Stranger and Stranger is, arguably, the drinks industry’s most influential brand development, design and packaging specialist, led by the inspiring Kevin Shaw. In his words ‘We’ll fix your brand. Or we’ll give you a new brand, a brand that wins all the awards and sells at a premium. We’ll give you a strategy, a unique angle based on insight and research. We’ll give you the sexiest packaging that people just can’t put down and we’ll give you all the collateral you need to make your brand flourish. We’re Stranger & Stranger, we’ve been doing it for over 25 years and we are the best. As one of our clients said: don’t leave anything to chance’.

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‘One Step Beyond has incredible depth of insight and interesting opinions so we’re delighted to partner with them agin in 2023’.

Kevin Shaw
Founder, Stranger and Stranger

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