Back to the Future Conference

Monday 31 October 2022

The Other Palace, 12 Palace Street, London SW1E 5JA

Programme

09.00-09.30 Registration and coffee
09.30 – 09.45 Introduction and welcome by OSB founders Sophie Jump and Richard Siddle

09.45 – 11.15 Session on THE FUTURE (CONSUMER & TECHNOLOGY)

What does the future consumer and shopper look like and what are the new technologies that are going to dictate and change their behaviour?

Naji El Arifi, Head of Innovation Wunderman Thompson Commerce, the global creative agency, consultancy and technology company

Panel Discussions and Q and A with Todd Davis, Head of Commercial Strategy Proof Insight and other participants tbc.

11.15-11.45 Coffee and Networking

11.45-13.15 Session on DIRECT TO CONSUMER

What we can learn from digital luxury brands and how do you deliver an exclusive retail experience in the age of e-commerce

Agnes Hjelmer, CEO of Bonti, the luxury Swedish online baby store:  'Deploying the club concept to engage and retain your customers'.

Panel Discussions and Q and A with Erin Smith, Marketing Manager Slurp and Head of E-Commerce Freixenet Copestick and other participants tbc. 

13.15-14.15 Lunch and networking

14.15-15.45 Session on CONSUMER BEHAVIOUR

How to understand behavioural biases in your target consumer and how they can help shape your future business marketing strategies

Richard Shotton, Founder of behavioural science marketing consultancy Astroten and author of ‘The Choice Factory’

Panel Discussions and Q and A: Lucy Auld, Head of Marketing FXC Brands, Ed Gerard, CCO Mocktails and Todd Davis, Head of Commercial Strategy Proof Insight

15.45 – 16.15 Industry Leader’s Debate

Katy Keating, Managing Director Lay and Wheeler  on introducing a start-up culture to a 150-year-old business’

16.15 – 16.30 Round up

16.30 – 18.00 Drinks (sponsored by Freixenet Copestick) and networking

With thanks to our partners 2022

Freixenet Copestick, one of the fastest growing and most influential drinks brand businesses, not just in the UK but, through its parent owners, Henkell Freixenet, across the world too. It is particularly well placed to share insights on the changing demands and opportunities for major wine brands, and also on how fast the direct to consumer and drinks ecommerce sectors are growing through its online offering slurp.co.uk.

‘The wine world needs better ways to understand the rapidly changing world of technology, One Step Beyond is a guiding light to help the industry build a better tomorrow’.

Robin Copestick
CEO, FXC Brands

Stranger and Stranger is, arguably, the drinks industry’s most influential brand development, design and packaging specialist, led by the inspiring Kevin Shaw.

‘One Step Beyond has incredible depth of insight and interesting opinions so we’re delighted to partner with them for 2022’.

Kevin Shaw
Founder, Stranger and Stranger

The WSTA represents over 300 companies producing, importing, exporting, transporting and selling wines and spirits in the United Kingdom.

WSTA members range from major retailers, brand owners and wholesalers to fine wine and spirit specialists, logistics and bottling companies.

‘In the last 24 months, we’ve all experienced an incredible amount of change and disruption, and that makes this One Step Beyond live event yet more important. We’re excited to be involved again in what is sure to prove a valuable event for the drinks industry’.

Miles Beale
CEO, WSTA